“Braida”, a symbol of Piedmontese wine in the world, has obtained the prestigious Historic Mark of National Interest awarded by the Ministry of Business and Made in Italy.

This public recognition is reserved for Italian companies that, for over half a century, have maintained excellent production quality and a strong bond with the territory, attesting to their historicity and authenticity.

With the registration in the Register of Historic Marks of National Interest, established at the Italian Patent and Trademark Office, “Braida” joins the elite of Italian entrepreneurial realities, recognized not only for their longevity, but also for their significant contribution to the culture and tradition of the country.

HISTORY

Founded in 1961 by Giacomo Bologna, “Braida” celebrates its 63rd harvest this year. For over six decades, the company in Rocchetta Tanaro, a few kilometers from Asti, continues to write a story of passion and pioneering, linked to the native vines of Piedmont.

Among these, Barbera is the beating heart of production, revolutionized by Giacomo Bologna, who transformed it from an everyday wine to an international icon with historic labels such as La Monella (the wine of the origins, first harvest 1961, the first Barbera to be bottled and labeled, baptized with its own name), Bricco dell’Uccellone (the fulfillment of the revolution, first harvest 1982), Bricco della Bigotta (1985), Ai Suma (late harvest Barbera, first harvest 1989), Montebruna (first harvest 2001) and Curej (the latest creation in the Braida house, first harvest 2019, from an extraordinary vineyard that surrounds the Braida Wine Resort on the Asinara hill, in Rocchetta Tanaro). Not just Barbera: “Braida” has always linked its name to native vines such as Grignolino, Moscato, Brachetto.